The Hop Ice Cream has been an Asheville institution since 1978, with imaginative and locally-influenced flavors. Owners Ashley and Greg Garrison will be opening their first downtown location at S&W Market. The menu features homemade dairy and vegan ice creams, classic milkshakes, sundaes, desserts, and made-from-scratch waffle cones. The Hop’s flagship flavors (Salted Caramel, Vanilla Bean, and Chocolate) will be offered alongside a variety of staples and rotatoes flavors — often featuring local ingredients and collaborations with Asheville businesses.