The Highland Brewing Downtown Taproom is located on the mezzanine level of The S&W Market. It has 18 taps featuring S&W exclusive small-batch beers and Highland favorites. Highland also has a smaller bar on the main floor of the market with 6 taps and hours that match the S&W Market.
After 13 years, Asheville’s first brewery is back in the heart of the city. We love our 40-acre production campus in East Asheville. So, the decision to return downtown as part of the S&W Market was all about the beauty, historical significance, family ownership, and the vision of great homegrown Asheville businesses involved in the food hall.
Bold, meaningful moves have defined us from the start. We opened Asheville’s first brewery since Prohibition in 1994, we moved from a basement to our current destination in 2006, we navigated the shift to second-generation family leadership in 2015, and we decided on a revolution of our brand in 2018. These decisions and consistent high quality beer led us to become North Carolina’s largest native brewery. We are eternally grateful to be celebrated as The South’s Best Brewery and recognized by our peers and the press. As a result, we have been presented with a number of opportunities to open a second taproom across the Southeast, but I’ve had no interest in another location, until now.
Our mission is to cultivate and celebrate beer, business, people, and place. With this new venture, we achieve all four things and we look forward to welcoming you to get a taste of Asheville here in the city’s first food hall.
Join us for a pint in our downtown taproom on the mezzanine of the S&W Market. Guests can grab a bite from the restaurants downstairs and enjoy a pint with their food. Charging stations are available at many of the tables for those who wish to work.
There are several seating options in the downtown taproom – sunny banquets, tall community tables, a cozy corner, and cushy lounge chairs. The bar was moved to the back of the space, giving the most natural light and street views to our guests. A drink rail around three sides gives views of the main floor and all the architectural features of the S&W.